Building on the audit findings, this proposal lays out a three-phase plan: lead generation now, a website rebuild next, and advanced search visibility once the foundation is ready.
A short read of where CAMS Contractors sits today, and why the recommendation is phased.
CAMS Contractors has a useful and commercially relevant service offer for Auckland homeowners, landlords, property investors, and property managers. The business already has a live website, contact options, and a Facebook presence.
The audit shows that the main issue is not the quality of the service. It's that the current marketing foundation is too thin to support stronger lead generation, SEO, local SEO, and AI search visibility at full strength.
Phase 1 focuses on practical lead generation through Meta ads, a dedicated landing page, lead follow-up, and consistent social. Phase 2 rebuilds the website properly. Phase 3 then builds advanced search visibility once the new website is ready.
A workable starting point, but not yet a strong digital marketing base. Here's what's working, and what's quietly holding things back.
The most urgent opportunity is to create a cleaner lead generation path while the larger website rebuild is planned. Paid traffic should not be pushed straight to a weak conversion path — a dedicated landing page gives the campaign a better chance of turning interest into enquiries.
Each phase sets up the next. Skipping ahead to heavy SEO before the website is rebuilt would waste budget.
Generate enquiries in Auckland using Facebook and Instagram advertising, supported by a custom landing page, lead funnel, follow-up emails, and ongoing social media content.
Practical starting point. Builds lead flow while improving trust and visibility.
A full overhaul before heavier SEO, local SEO, and GSEO work can deliver proper value. Modern, mobile-friendly, conversion-focused, locally relevant, and structured around CAMS Contractors' core services.
Creates the foundation needed for serious search visibility work.
SEO, local SEO, GSEO, AI search visibility, service-page optimisation, Auckland-focused content, Google Business Profile support, and ongoing reporting.
Long-term visibility growth, only once the website foundation supports it.
Phase 1 is the recommended starting package. Phases 2 and 3 are scoped at a high level here and finalised after their own scoping sessions.
Setup work needed to start the campaign properly.
Enough content volume to stay visible, build trust, and support the lead campaign.
Lead generation through Facebook and Instagram, with retargeting once data builds.
Supports Meta ads by giving prospects a clearer path from click to enquiry.
Dedicated campaign destination for paid traffic — not a replacement for the website.
The current site appears too thin for the breadth of services. The rebuild creates dedicated, locally relevant service pages so each major search term has a proper home.
| Page | Purpose |
|---|---|
| Home | Positioning, trust proof, core services, enquiry path |
| About | Confidence in the business, team, process, values |
| Renovations Auckland | Main renovation service page |
| Kitchen Renovations Auckland | Kitchen renovation leads |
| Bathroom Renovations Auckland | Bathroom renovation leads |
| Property Maintenance Auckland | Landlords, homeowners, property managers |
| Commercial Fitouts Auckland | Commercial and property manager enquiries |
| Insurance Reinstatement Auckland | Insurance repair and reinstatement work |
| Decking and Fencing Auckland | Outdoor project enquiries |
| Projects / Case Studies | Proof of completed work |
| Contact | Clear form, phone, email, next steps |
Final website scope and pricing confirmed after a scoping session.
Starts after the rebuilt website is live.
Setup begins on approval. Campaign goes live by week 3, with optimisation running across weeks 4 – 12.
Confirm goals, access, services, locations, offers, tracking, priorities
Campaign structure, lead forms, follow-up emails, landing page content
Social content plan and ad creative direction
Launch social activity and Meta ads campaign
Review lead quality, campaign data, content, enquiry flow
Clear line items, monthly versus once-off, and a separate paid media budget. Phases 2 and 3 are previewed below.
| Service | Included | Investment | Cadence |
|---|---|---|---|
| Account Setup | Project setup, platform setup, campaign planning, tracking guidance, lead capture setup, launch prep | $1,125 + GST | once-off |
| Social Media Management (Intermediate) | 18 posts, 10 stories, 2 revisions, content planning, captions, scheduling | $840 + GST | per month |
| Social Media Boosting Budget | Small monthly boosting allowance for selected organic posts | $60 | per month |
| Meta Ads Management | FB/IG campaign management, lead campaign, optimisation, retargeting when data is available | $590 + GST | per month |
| Lead Funnel | Campaign structure, creative direction, lead flow, landing page structure, 3-email follow-up | $690 + GST | per month |
| Custom Landing Page | Dedicated campaign landing page for paid traffic | $550 + GST | once-off |
| Recommended Meta Ad Spend | Paid media budget for Facebook and Instagram ads | $1,500 – $2,000 | per month |
per month, service total
Ad spend, boosting, account setup and landing page build are separate.
once-off, to get started
One-off costs are payable before setup and build work begins.
CAMS Contractors doesn't need random activity. It needs a stronger lead path, better proof, clearer tracking, a modern website, and stronger local visibility.
Confirm approval of the recommended Phase 1 package.
Confirm the preferred monthly ad spend.
Confirm the custom landing page budget.
Pay the account setup invoice.
Provide access to required accounts, images, project examples, reviews, and brand assets.
Book the kickoff session.
Begin setup, funnel build, campaign preparation, and content planning.
Full website rebuild, page structure, design, build, mobile-friendly layout, service pages, quote enquiry flow, proof sections, launch support
SEO, local SEO, AI search visibility, service page optimisation, local content, reporting, ongoing visibility support
We can scope Phase 2, the complete CAMS Contractors website rebuild.